Social media is the powerhouse of influence and personalized news outlets. Connecting online audiences to information through trends and original content is my passion. I am constantly studying algorithms and striving to answer the perpetual question: 'What makes content consumable to an audience?'
In this competitive "attention economy" landscape, everything from the way videos are edited to the visuals layered in between are what draws audiences in and keeps them hooked.
Not everyone has the time to keep up with the crazy world of politics, so let's bring politics to the people. Breaking Congress down into bite-sized, informational videos is a way to engage everyone—even the most politically unengaged.
Audiences want to see candid and personalized content. Your followers want to know who you are just as much as what you're doing. The best part of content creation is finding innovative and creative ways to engage with an audience.
Let's not forget our content needs to be accessible to ALL the audiences we want to reach.
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